Search engine optimization is crucial - it's money in the bank.
Search Engine Optimization (SEO) is the marketing task of crafting web content so that search engines list the site near the top of search results. The truth about how ranking is decided is intentionally kept a secret. It wasn’t always this way. When Google, Yahoo, Alta Vista, and others were all scrambling to get noticed, they told the world what they were looking for. Unfortunately, many site owners and developers abused the system, and searching became unreliable and irrelevant. Today, relevancy is king, so search engine optimization marketers are left to guess at what works.
In recent years, several aspects of web content have proven to successfully raise site ranking for specific "landing pages." These include meta description, meta keywords, page title, and headlines (h1 tags) written to include search words or phrases consistent with the page body copy. Dialogs conveniently assembles these proven techniques in the search engine optimization toolbox. Content editors can work through all of a site’s content and easily focus on search engine optimization. Leveraging standard Dialogs structures, site owners can rapidly create any number of landing pages tailored to attract the right visitors.
Interlinking in the content of a site also influences search engine optimization. Dialogs provides an easy-to-use link tool to quickly add links in text.
Another common search engine optimization technique is building a landing page for each significant search term. These landing pages need to be available to the search engines and the public, but they don’t need to be obvious. Sites that have been highly optimized may have hundreds or even thousands of landing pages, each built around one search term. Dialogs is the right tool for mass production of search engine optimization pages.
A site owner planning to rebuild their site needs to consider keeping existing URLs (web page addresses) for both search engine optimization and for advertising ROI. If their old site is ranking high in search results, renaming every page while building the new site can weaken the site’s standings. For site owners who list specific landing pages in advertising, those URLs need to continue to work in the new site. Dialogs can preserve existing URLs because every page in a Dialogs website has a unique URL that is set by a content editor.
