Numerous layout variations give the content editors flexibility creating new pages. Promos at the bottom of the home page can vary as needed. The “Retail Locations” page allows users to find retail outlets for Rhonda Allison products by entering their ZIP code. The "Pro Log-In" and "Browse RA" areas show product information, but the public can’t see pricing. This content is edited in one location and displayed in both.
This site blurs the line between a front end (for the public) and a back end (for content editors and developers). The “Pro Log-In” accesses private content but the graphic presentation is consistent with the front end. The backend in Dialogs is actually built in Dialogs, which means it can also be designed any way you want.
Rhonda Allison distributors can order the products they stock at their salons or spas. They can also download pricesheets, educational materials, and a variety of marketing collateral.
This site has the electronic documentation of the development process permanently tied to the site in Capture. Standard documentation of database structure and description of the code base is available with all Dialogs licenses.
The distributors have access privileges to wholesale content (collateral and pricing) that the general public cannot see. However, a distributor login does not include privileges to edit the site content.
Dialogs Professional Serivces provided extensive technical assistance to the implementation of this project.
RhondaAllison.com feels like an online trip to the spa. But this site isn’t just another pretty face. Protected by a distributor login, this site contains product pricing information, marketing collateral, and much more. Dialogs is managing critical sales and marketing functions that improve business operations for this national brand.
Analyze this website.
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